Push notifications have become an essential part of mobile marketing campaigns. They can boost user engagement, retention, and even revenue. However, measuring push notifications' effectiveness is crucial to achieve these benefits. In 2023, there are several key metrics that marketers should pay attention to, such as click-through rate (CTR), success rate, and delivery rate.

CTR is the percentage of users who clicked on a push notification after receiving it. It is a crucial metric to measure the relevance and effectiveness of push notifications. Marketers can improve user engagement and retention by monitoring CTR and optimizing push notifications.